º copywriting
Eric Twelker
º strategic positioning
ph: (206) 372-0878
e: eric(at)twelker.com
Portfolio > Packaging: In-box materials
Samples of manuals, collateral, quick start guides, and other materials found inside the retail carton.
2007 Microsoft Office System
As part of the 2007 Microsoft Office packaging system, I wrote
several in-box components, including upsell and cross-sell pieces and
Getting Started guides. Samples available post-launch (late 2006).
Product manuals, Valve Software
Ask any gamer to name the coolest PC game developers. Chances are, Valve tops the list. I worked with Valve's marketing, design, and development teams to craft product manuals that provide simple installation instructions, gameplay tips and contols, and compelling story synopses. The crisp, succinct content is tailored to help both "newbies" and veteren gamers get into the game in moments.
- Counter-Strike: Condition Zero
- Day of Defeat
- Gunman Chronicles
- public relations management
- conference planning
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